Real Ethnography is a full member of the Australian Market and Social Research Society (AMSRS). Nick Agafonoff (company director) is also a member of the Independent Researchers Group (IRG). Over the years he has been an active contributor to the broader research community through the following publications.
Left Coast Press, CA – March 2014
An essential guide to the theory and practice of implementing ethnography in consumer research contexts: Rita Denny and Patricia Sunderland (editors). Chapter: ‘Ethnography Guiding Brand Strategy: Rum and Real Blokes’.
Research News -March 2012
A good discussion on the merits of online ethnography and netnography by Charlie Cochrane and Nick Agafonoff.
AMSRS Conference Presentation – 2012
Explicating the difference between documentation of trace evidence video footage and fully interpreted video ethnography outputs.
New MR Festival Training Day – October 31, 2011
The opportunity for ethnography is to explore lived experiences from subjective vantage points.
The Australian – August 8, 2011
An article about Nick Agafonoff written for The Australian newspaper by Brendan Shanahan.
New MR Festival – May 26, 2011
A good webinar for those wanting to understand the theoretical fundamentals of video ethnography.
Ethnography – from buzz word to swear word
Research News – May 2006
Discussing pretenders versus genuine ethnographic practitioners.
Qualitative Market Research Journal: An International Journal – 2005
Some good tips for those starting out in the field.
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