Online Panels

TAP the lived experience and everyday realities of your target markets via our online ethnographic panels.

We select a key segment whose lived experience our client wants to tap.
We recruit a sample of up to 50 Prosumers into an online panel.
These are further separated into several online groups of 6-10 people that we call Digital Sharing Communities.
The online panel can be live for up to 12 months.

We engage with the panel in many different ways:

Ask them to share aspects of their everyday lives via mobile uploads, such as photos, videos and screens saves of social media interactions.
Ask them to share content that they consume, including links to blogs, websites and advertising with which they are regularly engaging.
Set them tasks, including using deprivation and inflation techniques to explore the role of specific products, services and brands.
Make real-time inquiries into what is driving behaviour via instant messaging.
Conduct non-linear group discussions to explore shared experiences and perceptions.
Conduct Skype in-depth interviews to probe individual experiences and perceptions more deeply.
Conduct small-scale panel surveys to establish likes/dislikes and behavioural preferences.

TAP is an extremely cost-effective way to engage and explore the lived experiences of key market segments over an extended period of time or a small window of time.

Email: nick@realethnography.com.au | Office Address: 98 Glebe Point Point Road, Glebe NSW 2037