Anthropate is our unique 360° research design that enables us to penetrate deeper into the lived experience of users and consumers already living in the conditions of the future.
In a nutshell, we explore and bring-to-life the anthropological, psychological and cultural realities of people and groups whom we identify as representing key markets of the future based on a thorough audit of existing trends data.
Our rich documentary film format is embedded with cogent insight into what makes future consumers tick. The insights lay the foundation for long-term marketing strategy, planning, innovation, new product and service development.
- Searching for Blue Sky – Challenge stale thinking; Explore new opportunities.
- Ready to Leap – Conduct a market check on a new strategy; Refine strategy for launch.
- Getting Ready for the Future – Understand what will change about how consumers relate to the category and your brand.
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